As a brand designer & photographer, I’ve had the privilege of collaborating with many creative business owners. This experience has reinforced my belief that brand creation transcends mere visibility. It's about bringing a brand to life, infusing each interaction with significance, and transforming it into a cherished element of someone's life.

There’s undeniable power in visuals that resonate deeply with a brand's ethos. Recently, I had the privilege of working with Aentos, a brand whose essence is rooted in nature and the philosophy of slow living.

Instagram is a powerful tool for brand visibility, but it can sometimes do more harm than good. It’s easy to fall into the comparison trap, where constantly measuring your brand against others can diminish your unique value.

In the fast-paced world of running a solo business, it's easy to get caught up in the hustle for rapid growth. But what if there’s a more fulfilling way? Enter soft business.

With creative endeavours, there's a delicate dance between artistic vision and client expectations. As a creative business owner, you need to understand that this dance isn't about “high-pressure” corporate-esque communication, but rather communication with a relaxed and harmonious rhythm. It's about creating an atmosphere where ideas flow freely, and collaboration feels as natural as a conversation with an old friend.

Let's delve into a topic that's close to the heart of many creatives - imposter syndrome. It's like an uninvited guest that often takes residence in our minds, whispering doubts about our talents and accomplishments. But here’s the thing to remember: it's a mere feeling, not a fact.

In the vast realm of photography, finding your niche is like uncovering a hidden treasure—a journey that leads you to artistic fulfilment and the creation of work you are genuinely proud of. While some may fear that defining a niche could pigeonhole their creativity, in reality, it opens up a world of possibilities.

No car meant a slow rise this morning and lots of cuddles waiting for the rain to pass. Hot buttery toast for breakfast and some Sunday housework before collecting the car later this afternoon after its ‘bodge’ fix which should hopefully see us through for a few more months (We hope!)

A truly autumnal day. With the car out of action, we suited up and got out and about locally with our ‘walk checklist’ that myself and Marlow made; this included acorns, a pumpkin, a worm and a big rock! He loved it, and safe to say sometimes the cosiest, foggiest walks are the best.

Today’s photo journal consisted of a chaotic day of a shingles diagnosis, slow-cooker oats, playing with tiny cars, a broken down (real) car and getting towed into the sunset.

Ok, so here is the first post of my new personal photo project Fáilte. For the next 30-days, and potentially beyond, I am going to be capturing the essence of the day and sharing 4-6 images that reflect it. I often find that day-to-day life can feel slow, and sometimes uninspiring, but I am committed to finding something beautiful and utterly different in every photo story I share over the next 30-days.

I can't remember how I first heard about slow business, or where I first heard the term, but it completely resonated with me. It's something that I've always felt strongly about but most of all it's a way of living and working that wants nothing more but to be in harmony with all the other elements and factors of life.