What to Put on Your Website’s About Page? A Guide for Photographers and Creatives
Ever Found Yourself Wondering What To Put On Your Website’s About Page? Or Why Your About Page Matters? Well, Here’s Why.
Your About page is one of the most important spaces on your website. It’s where potential clients come to learn about the person behind the lens, the creativity behind the brand, and, ultimately, where they decide if they feel connected enough to work with you.
For photographers and creatives, this is your opportunity to share your story, build a real connection, and move beyond the standard, stale headshot with a few lines of text. Let’s dive into how you can make your About page work harder for you.
1. Start With Your Story, Not Your Résumé
People connect with stories, not bullet points. Instead of starting with a list of your accomplishments or the technical aspects of your work, begin by sharing a bit of your journey. How did you get into photography or your creative field? What drives you to do what you do? By framing your story in a way that feels personal, you allow your personality to shine through. Your clients want to work with a person, not just a skillset, so let them get to know you on a deeper level.
2. Ditch the Solo Cheese Headshot
We’ve all seen the classic headshot with the forced smile in front of a white backdrop. While there’s nothing inherently wrong with it, it doesn’t tell a client much about who you are. Instead, opt for more organic images—photos that reflect your personality, style, and values. This could be a mix of you working in your natural environment, enjoying the things that inspire your creativity, or even candid moments that show your human side. Clients are more likely to connect with relatable, authentic images rather than a stiff, posed shot.
Think about including photos that hold meaning to you: maybe it’s your workspace, your favourite camera, your sketchbook, or moments from your travels. These small, intimate glimpses into your life help create a connection that goes beyond just being the person behind the camera.
3. Ask Yourself How You Want to Come Across
Before you write anything or choose images, take a moment to think about how you want to be perceived by your clients. Do you want to come across as approachable and laid-back? Elegant and refined? Fun and adventurous? Your About page is the perfect place to shape this narrative. The way you describe yourself and your work should align with the experience you’re offering to clients.
If you’re a wedding photographer who wants to attract easy-going couples, your tone can be conversational and warm. If you’re a creative designer working with high-end clients, you might opt for something more polished and sophisticated. The key is to be intentional about the vibe you’re creating.
4. Share What Matters to You Beyond Photography
Clients want to know who you are as a person, not just as a professional. Sharing bits of your personal life—the things that inspire you, your hobbies, or your values—helps humanise your brand. What do you care about outside of work? Do you have a deep love for the outdoors? Are you passionate about slow living or sustainability? These details not only make you relatable but also give clients a sense of what they’ll connect with when working with you.
For example, if you’re a photographer who loves nature, you might include stories or images that highlight your adventures in the outdoors. If you’re a creative who values simplicity, your design and writing style should reflect that.
5. Include Relatable Brand Images of Yourself
It’s important to show your face—it helps build trust—but let’s make it more dynamic. Instead of one static headshot, consider using a collection of images that show you in different settings. These can be styled brand photos where you’re interacting with your tools, working in your environment, or even doing something that makes you feel inspired.
Relatable images help clients feel like they know you better, and they also make your brand more memorable. Remember, people are drawn to authenticity, so don’t be afraid to show a bit of your true self, quirks and all.
6. Highlight How You Help Your Clients
Once you’ve shared your story and built a connection, make sure to explain how you can help your clients. What is it that makes your photography or creative services unique? This is where you can focus on the benefits of working with you, whether that’s your personal approach, your creative process, or the way you make clients feel comfortable in front of the camera. You’ve already laid the foundation of trust, so this is where you tell them why they should choose you.
7. Incorporate Testimonials or Client Experiences
Your About page is also a great place to include client testimonials or short stories about past projects. This offers social proof and reassures potential clients that you’re the real deal. If possible, tie these testimonials back to your personal brand—perhaps a client mentions how easy you were to work with, how you captured the exact vibe they were hoping for, or how they appreciated your creative approach. This reinforces the connection you’ve been building through the rest of your About page.
8. Keep It Conversational, Not Corporate
Finally, make sure your About page feels like a conversation rather than a formal bio. Clients want to feel like they’re getting to know a real person, not reading a corporate blurb. Use a tone that’s true to you—whether that’s friendly, humorous, or down-to-earth—and let your personality shine through. This helps clients feel more connected to you from the start, making them more likely to reach out.
Your About page is so much more than a biography. It’s a chance to share your story, build a real connection, and let clients see the person behind the work. By ditching the stiff headshot and opting for organic, meaningful images, sharing what truly matters to you, and being intentional about how you want to come across, you can create an About page that not only reflects your brand but also draws the right clients to you. Remember, people don’t just hire photographers—they hire people they feel connected to. Make your About page a space where that connection can grow.
